HALCYON: DENOTING A PERIOD THAT IS IDEALICALLY HAPPY
& PEACEFUL
SELF INITIATED STUDENT PROJECT
Task
Create a well-fashioned, simple sophisticated brand identity for a furniture company based in Minnesota which celebrates its commitment to quality and the environment.
Response
I created the Brand Name, Brand Values, POD & Brand Identity for the brand - centering the visual language to showcase the workmanship, tradition, and carpentry methods that goes into creating every piece of furniture.
Brand Values
Environmentally Sustainable, LAGOM (Balance as a Goal) Workmanship.
POD
When purchasing an item from Halcyon you are inheriting an item with a story:
It’s made from reclaimed materials from the local Minnesota environment sourced in a sustainable way.
Materials are cleaned, rejuvenated, and restored.
Altered, changed, and restructured by master tradesmen.
Halcyon furniture therefore always has a story that connects the user to the source.
Also by purchasing an item from Halcyon you are creating your very own Halcyon within your home.
