ARTWORKING AND ART DIRECTION FOR ONE OF LONDON’S
BEST FESTIVALS
CAPTURING THE SPIRIT OF B2B CULTURE
This project was done on behalf of Wateworks by Zero Twenty. Watwerworks were looking to create a series of event posters for their event in 2023. The event featured several high-profile/interesting back-to-backs, and required bespoke artwork for each of these independent of the main festival branding.
THE IDEA
We were looking for each poster to represent the personal style of the two artists as far as possible; a coming together of two talents…
HOW IT WAS DONE
This required an extensive deep dive into each of the artists sounds to create a joined visual identity unique to the duo. After plenty of moodboarding, I reached out to the Designers that I felt would be best suited to each of the posters, and tackled 4/7 posters personally.
ART DIRECTION BELOW
ART DIRECTION BELOW
I enlisted 3 designers who I admire greatly to bring the rest of the project to life. Who’s styles I felt best matched the visual identity we were aiming for with each poster: Patch D Keyes, Samuel Thomspky & Josh Aitken
